After-sales service

After-sales service is the most important part of after-sales service. After-sales service has become an important element for companies to maintain or expand market share (such as Serta, Tmall, JD, etc.). The quality of after-sales service can affect consumer satisfaction. At the time of purchase, the relevant regulations such as product warranty and after-sales service can free customers from doubts and swings and make up their minds to purchase products. High-quality after-sales service can be regarded as a product of the brand economy. In a society with fierce market competition, with the increase in consumer awareness of rights protection and changes in consumer concepts, consumers no longer only pay attention to the product itself, but the quality and performance of similar products Under similar circumstances, they are more willing to choose these companies with high-quality after-sales service. Objectively speaking, high-quality after-sales service is a product of brand economy, and after-sales service for brand-name products is often better than that of brand-name products. The price of brand-name products is generally higher than that of other brands. On the one hand, it is based on product cost and quality, but also because after-sales service costs have been taken into account in the sales strategy of brand-name products.